Wholesale Pricing Calculator

Internal use only - not for distribution

Enter green coffee costs and shared expenses. Prices in other tabs update automatically.

Green coffee cost (CHF / kg)
Green coffee cost per kg
CoffeeCategoryCHF / kg
Shared expenses (same for all coffees)
CHF
CHF
CHF
%
Cost / kg roasted
Total roasted cost breakdown per kg
Coffee Green (adj.) + Shared Total
Retail Multiplier

Wholesale x multiplier = suggested retail. E.g. x1.4 = partner sells at +40%.

x
Target Gross Margins Min per Strategy Audit
Core / Commodity! Min 50%
Brazil blend & similar
%
Mid-Range! Min 55%
Colombia, Guatemala
%
Premium Seasonal! Min 62%
Kenya, Ethiopia
%
Limited! Min 65%
Gesha, Geisha
%
Switzerland - Wholesale Price List (CHF / kg)
Wholesale price list for Switzerland
CoffeeOriginProcess Cost / kgWholesale CHFMarginRetail (suggested)
Geography Pricing Tiers CH base + logistics & risk premiums
Geography pricing tiers by region
Coffee CH (CHF) EU (EUR) +5% Intl (USD) +12%
EU +5% (logistics). International +12% (logistics + compliance risk).